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This SoBe tile design was inspired by a geometric floor tile in a chic Miami Beach boutique hotel lobby. South Beach may be a small island just off Miami, Florida, but it's a very international city full of style and high energy. The influences of some of the greatest 20th century and midcentury modern designers have left a playful mark on SoBe, so we tried to put that flair and fun into this ceiling tile design.
The overlapping curves of our SoBe tiles create a rhythmic geometry that is engaging and impactful. This design gives a nod to the iconic midcentury designer Verner Panton while adding a future forward edge, perfect for a modern and eye-catching ceiling-scape. You can have all of SoBe face the same way or alternate them in and out with half of the tiles facing in opposite directions, resulting in a deep 3-D look. Directional multi color lighting will really make this design pop! Facing one of the facets towards a window is a great way to give the kind of contrast that works really well with this design.
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Materials used in the construction of this product are 100% waterproof.
Cleanable
Unlike mineral fiber ceiling tiles, Brutal Ceiling tiles are anti-bacterial and non- porous. Since it is an exterior grade PVC, it can be cleaned with any home cleaning product or antiviral disinfectants to ensure surfaces are safe.
Fire Sprinklers:
When installing BRUTAL tiles in ceilings with sprinkler systems, cut the hole at least 1/4" diameter larger than the sprinkler escutcheon/trim (leaving a visible 1/8" gap around the edge). This allows the tile to fall away from the ceiling during a fire and not foul the sprinkler system.
BRUTAL Tiles: made better to keep you safe.
If gluing up, or you prefer the look in the grid of all of the tiles facing down, just order Glue up. The tiles have a satin finish on the convex side and a matte finish on the other. If you want an installation with the tiles pointing up and down, order Grid Configuration and you will get equal numbers of Concave and Convex satin finishes. If you are confused, contact us and we will help you through this.

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The Original Brutal Tile
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